Hi, I’m
Kayla
Provencher
I'm
Creative strategist with 5+ years of in-house agency experience. Highly accomplished, boasting a track record of success with Fortune 500 companies.
WHERE CREATIVE MEETS CALCULATION
By now, most brands know they need to reach their audiences on an emotional level in order to create enduring relationships -- but many don't know where to begin. Using a powerful blend of storytelling and strategy, I help companies to connect with audiences on an emotional level while providing the framework to deliver messaging effectively, aligning with objectives and target markets. As a detail-oriented and ambitious creative strategist with a strong agency background, I work with prominent Fortune 500 clients to successfully ideate and produce engaging content across tech, fashion, pharmaceutical, and travel industries.
Completed.
Clients.
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2021 - 2023
Producer | LNC Productions New York, NY
Developed concepts and led creative processes for 20+ Fortune 500 companies, enhancing customer experience and boosting profitability. Managed creative teams, oversaw restructuring, and maintained project efficiency and timelines.
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2021
Lead Copywriter | LNC Productions New York, NY
Curated internal copy for LNC Productions, managing social media, newsletters, and client proposals. Led script-writing, enhanced vendor content, and achieved substantial growth in social media and newsletter engagement.
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2019 - 2021
Editor & Copywriter | Freelance Position, New York, NY
Guided novelists, screenwriters, healthcare professionals, and writers on content creation, editing, proofreading, and publication. Developed social media mockups and UI task flows. Drafted press releases and managed influencer seeding.
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2019
Reporter | Citywire, New York, NY
Conducted independent research, authored 3+ daily published articles, and built enduring relationships with PR teams and sources. Earned "Most Read Story" accolade eight. Provided vital administrative, organizational, and research support.
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2018 - 2019
Editor & Copywriter | WealthFit, Kailua, HI
Led copywriting and editing for 34 courses, 40+ podcasts, and social media. Managed databases, increased followers, pioneered an editing guide, and improved engagement.
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2016 - 2018
Corps Member | Teach for America, Waianae, HI
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2015 - 2017
Personal Editor | Skidmore College, Saratoga Springs, NY
Curated and edited scholarly articles for Revue CELAAN. Edited the manuscript for "Limitless Undying Love" by Hédi Jaouad, published by Shires Press.
Full-cycle Project Management
Content Creation & Storytelling
Digital Marketing Campaigns
Client & Media Relations
Research & Analysis
Copy and Substantive Editing
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Bachelor of Arts
Skidmore College, Saratoga Springs, NY (GPA – 3.7)
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Digital Online Marketing
Digitalmarketer HQ
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Search Engine Optimization (SEO)
Digitalmarketer HQ
My services
Production
I specialize in crafting compelling narratives and visually engaging content tailored to your unique identity. From blog posts to multimedia-rich experiences, I offer diverse content creation services that resonate across platforms.
Creative Direction
From the overall aesthetic to individual design elements, my creative direction services focus on creating a cohesive and visually compelling experience for your audience.
Copywriting
From homepage headlines to product descriptions, let me elevate your online presence and convey your unique message concise, impactful, and compelling copy that resonates with your audience.
Editing
I specialize in refining and polishing your content for a seamless and effective message. From homepage headlines to product descriptions, let me enhance your online presence by ensuring clarity and coherence in your words.
Project Management
From initial planning to final delivery, I ensure smooth coordination and effective execution. Let me streamline the process for your project.
SEO
I specialize in SEO strategies that propel your online visibility and rankings. From meticulous keyword optimization to strategic content enhancements, I will amplify your digital presence.
VIDEO PROJECTS
WRITTEN WORK
Testimonials
Collaborating with Kayla was a game-changer for me.
"Kayla's ability to seamlessly handle complex projects from pre-production to post-production is remarkable. From coordinating rentals to working closely with the entire crew, editors, and animators, she ensures every aspect aligns cohesively. Not only does Kayla excel logistically and creatively, but her commitment to delivering projects on time is truly commendable. She is a producer who navigates the intricacies of the entire process with finesse!"
Adam Chhab
Lead Producer, Equitable
I wholeheartedly endorse Kayla.
"Kayla's dedication is truly commendable, consistently demonstrating a strong work ethic. Her intelligence shines through in every project, showcasing her ability to navigate challenges with strategic thinking. One of Kayla's notable qualities is her unwavering positivity, which fosters a collaborative and uplifting work environment. Beginning as a copywriter, Kayla's undeniable talent quickly caught our attention, leading to a well-deserved promotion to a producer role. Her expertise in handling top-tier Fortune 500 clients and delivering high-quality video work is a testament to her skills."
Uri Elam
Lead Producer, LNC
Kayla's passion for her craft is evident in every word she writes.
"Kayla has an uncanny ability to understand our brand voice and translate it into compelling, persuasive content that resonates with our target audience. Her attention to detail is second to none, and she consistently delivers high-quality work on time, if not ahead of schedule. Kayla's creativity knows no bounds, and she has a knack for crafting messages that not only captivate our audience but also drive results."
Robert Merki
CTO, RecordLensLet's Discuss Your Project
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New York, NY
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914-924-9982
Got Ideas? We've got the skills. Let's team up.
Tell us more about yourself and what you're got in mind.